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Why so many bosses think "marketing" sucks

Inspire, Innovate and lead with this simple formula



Rick Pullan

Play the recording below to hear about how the Smarter Marketing Formula will contribute to your company's success. I describe the impact it has already had and the impact it can deliver to you. - Don't forget to download my free report.
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The fact is that the most successful organisations in any sector are great marketers. But 'marketing' is not just a department, its not about having a big budget to spend. Great marketing is an attitude, the way things are done, from the top down.

Marketing spend is an investment and the return should be tracked, the actions sustained or tweaked or changed to attract and keep more and more customers.

This is not just the job of the marketing department; they must be team payers and gel with key business functions to better service customers and deliver revenue.

"I wish I'd had this when I started out in marketing. It's full of practical tips and checklists, the appendices are really useful. I like the way it focuses on the real marketing issues that generate profitable revenue gorwth, for any size of organisation".

Catherine Blackburn, Marketing Director, UK Drinks Company, co-creator of Red Bull success in UK

"When I ran Farah Clothing Company, I used these guys as a marketing agency supplier. The results were impressive. The secrets of their success are here now. Whether you're a CEO or a marketing practitioner, ignore them at your peril. If you're a marketing student or just starting out in a marketing career, you've just hit the jackpot!"

Eric Thornton, Owner www.justteeshirts.co.uk

"Having read this stuff, I've now incorporated it into my modus operandi, use it to keep a handle on my marketing people and their suppliers, and hired the Agency to work for me! Great stuff. Well done. Tremendous value, loads of common sense and real practical ideas to implement."

Roger Hollis, Managing Director, Roomservice by Cort Group (a Berkshire Hathaway company) www.roomservicegroup.com

YES! Rick, get me MY Free Special Report on "The most important and accountable marketing activities companies should have at their core."

Primary Email:

We value your privacy. We do not sell, pass on or use your email for any other purpose.